Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

West Herr Toyota of Williamsville · Williamsville, NY · VIN: JTEVA5BR9T5135282

Negotiation Guide

Opening Offer

$52,522

Fair Price

$54,022

Walk Away Above

$54,093

• Recent buyers paid ~$141 below MSRP

Price Breakdown

Est. Dealer Cost$48,205

Est. Invoice$49,288

Holdback$1,083

MSRP (Sticker)$54,163

Asking Price$54,163

Markup$0

Dealer Margin on This Car$5,958

Percentile69% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold389

Avg Markup-$141

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP70%

Avg Days to Sell40 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)+$4

Avg Markup (4Runner)+$10

% Below MSRP84%

Avg Days to Sell32 days

Avg Sold Markup+$6

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