Deal Sheet: 2026 4Runner Limited FT4WD

Bighorn Toyota · Glenwood Springs, CO · VIN: JTEVA5BR9T126AT74

Negotiation Guide

Opening Offer

$59,379

Fair Price

$60,879

Walk Away Above

$61,078

• Recent buyers paid ~$399 below MSRP

Price Breakdown

Est. Dealer Cost$54,537

Est. Invoice$55,763

Holdback$1,226

MSRP (Sticker)$61,278

Asking Price$61,278

Markup$0

Dealer Margin on This Car$6,741

Percentile69% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1263

Avg Markup-$399

Median Markup$0

Best Deal-$5,672

Worst Deal+$7,093

% Sold Below MSRP72%

Avg Days to Sell34 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$818

Avg Markup (4Runner)-$8

% Below MSRP97%

Avg Days to Sell39 days

Avg Sold Markup-$554

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