Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Bill Estes Toyota · Indianapolis, IN · VIN: JTEVA5BR8T5154468

Negotiation Guide

Opening Offer

$59,612

Fair Price

$61,112

Walk Away Above

$61,328

• Recent buyers paid ~$431 below MSRP

Price Breakdown

Est. Dealer Cost$54,773

Est. Invoice$56,004

Holdback (est.)$1,231

MSRP (Sticker)$61,543

Asking Price$61,543

Markup$0

Est. Dealer Margin on This Car$6,770

Percentile70% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold2408

Avg Markup-$431

Median Markup$0

Best Deal-$5,866

Worst Deal+$12,990

% Sold Below MSRP71%

Avg Days to Sell38 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$109

Avg Markup (4Runner)+$277

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$487

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