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Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD
Wilson Toyota · Ames, IA · VIN: JTEVA5BR8T5129182
This Is Already a Great Deal
Opening Offer
$55,373
Asking Price
$57,086
Max Price
$57,086
- • Recent buyers paid ~$393 below MSRP
- • Sitting 86 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $932 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,878
Est. Invoice$54,066
Holdback (est.)$1,188
MSRP (Sticker)$59,413
Asking Price$57,086
Markup-$2,327
Est. Dealer Margin on This Car$4,208
Percentile12% of inventory is priced lower
Days on Lot86 days
What Others Paid (Last 30 Days)
Cars Sold1433
Avg Markup-$393
Median Markup$0
Best Deal-$5,012
Worst Deal+$14,019
% Sold Below MSRP69%
Avg Days to Sell32 days
Dealer Profile
Inventory243 vehicles
Avg Markup (All Models)-$227
Avg Markup (4Runner)-$318
% Below MSRP19%
Avg Days to Sell31 days
Avg Sold Markup-$33
Price History
Jun 5, 2026$59,313 → $59,493(+$180)
Jul 17, 2026$59,493 → $57,086(-$2,407)
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