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Deal Sheet: 2026 4Runner TRD Off-Road PT4WD
Toyota Chula Vista · Chula Vista, CA · VIN: JTEVA5BR8T5110440
Negotiation Guide
Opening Offer
$51,295
Fair Price
$52,795
Walk Away Above
$53,387
- • Recent buyers paid ~$103 below MSRP
- • Sitting 125 days (avg 39) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,040
Est. Invoice$49,120
Holdback (est.)$1,080
MSRP (Sticker)$53,978
Asking Price$53,978
Markup$0
Est. Dealer Margin on This Car$5,938
Percentile67% of inventory is priced lower
Days on Lot125 days
What Others Paid (Last 30 Days)
Cars Sold384
Avg Markup-$103
Median Markup$0
Best Deal-$3,746
Worst Deal+$16,490
% Sold Below MSRP69%
Avg Days to Sell39 days
Dealer Profile
Inventory427 vehicles
Avg Markup (All Models)-$1,151
Avg Markup (4Runner)-$111
% Below MSRP97%
Avg Days to Sell29 days
Avg Sold Markup-$1,302
Price History
May 12, 2026$53,978 → $54,373(+$395)
Jun 27, 2026$54,373 → $53,978(-$395)
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