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Deal Sheet: 2026 4Runner TRD Off-Road PT4WD
Empire Toyota · Oneonta, NY · VIN: JTEVA5BR8T5109529
Negotiation Guide
Opening Offer
$51,823
Fair Price
$53,323
Walk Away Above
$53,939
- • Recent buyers paid ~$141 below MSRP
- • Sitting 124 days (avg 40) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,554
Est. Invoice$49,645
Holdback$1,091
MSRP (Sticker)$54,555
Asking Price$53,555
Markup-$1,000
Dealer Margin on This Car$5,001
Percentile18% of inventory is priced lower
Days on Lot124 days
What Others Paid (Last 30 Days)
Cars Sold389
Avg Markup-$141
Median Markup$0
Best Deal-$3,746
Worst Deal+$16,490
% Sold Below MSRP70%
Avg Days to Sell40 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$200
Avg Markup (4Runner)-$200
% Below MSRP99%
Avg Days to Sell36 days
Avg Sold Markup-$182
Price History
May 29, 2026$54,555 → $54,055(-$500)
Jun 28, 2026$54,055 → $53,555(-$500)
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