Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Bill Estes Toyota · Indianapolis, IN · VIN: JTEVA5BR7T5148032

Negotiation Guide

Opening Offer

$52,950

Fair Price

$54,450

Walk Away Above

$54,500

• Recent buyers paid ~$100 below MSRP

Price Breakdown

Est. Dealer Cost$48,550

Est. Invoice$49,641

Holdback (est.)$1,091

MSRP (Sticker)$54,550

Asking Price$54,550

Markup$0

Est. Dealer Margin on This Car$6,001

Percentile66% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup-$100

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)-$491

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$368

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