Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Kolosso Toyota · Appleton, WI · VIN: JTEVA5BR7T5136382

Negotiation Guide

Opening Offer

$51,585

Fair Price

$53,085

Walk Away Above

$53,136

• Recent buyers paid ~$103 below MSRP

Price Breakdown

Est. Dealer Cost$47,337

Est. Invoice$48,401

Holdback (est.)$1,064

MSRP (Sticker)$53,188

Asking Price$54,832

Markup+$1,644

Est. Dealer Margin on This Car$7,495

Percentile93% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold384

Avg Markup-$103

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP69%

Avg Days to Sell39 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)+$64

Avg Markup (4Runner)+$1,254

% Below MSRP83%

Avg Days to Sell30 days

Avg Sold Markup-$375

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