Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5BR7T5120893

Negotiation Guide

Opening Offer

$57,245

Fair Price

$58,745

Walk Away Above

$59,545

• Recent buyers paid ~$393 below MSRP
• Sitting 97 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$53,707

Est. Invoice$54,914

Holdback (est.)$1,207

MSRP (Sticker)$60,345

Asking Price$60,270

Markup-$75

Est. Dealer Margin on This Car$6,563

Percentile25% of inventory is priced lower

Days on Lot97 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$497

Avg Markup (4Runner)-$75

% Below MSRP72%

Avg Days to Sell26 days

Avg Sold Markup-$568

Price History

May 2, 2026$59,645 → $59,845(+$200)

Jun 18, 2026$59,845 → $60,270(+$425)

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