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Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD
Gresham Toyota · Gresham, OR · VIN: JTEVA5BR6T5136051
Negotiation Guide
Opening Offer
$60,073
Fair Price
$61,573
Walk Away Above
$61,773
- • Recent buyers paid ~$400 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,156
Est. Invoice$56,395
Holdback$1,239
MSRP (Sticker)$61,973
Dealer Add-Ons (DIA)+$3,207
Asking Price$61,973
Markup$0
Dealer Margin on This Car$6,817
Percentile70% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold1549
Avg Markup-$400
Median Markup$0
Best Deal-$6,116
Worst Deal+$14,019
% Sold Below MSRP73%
Avg Days to Sell37 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)+$1,784
Avg Markup (4Runner)+$1,702
% Below MSRP34%
Avg Days to Sell33 days
Avg Sold Markup+$1,562
Price History
Jun 5, 2026$58,159 → $61,973(+$3,814)
Jun 12, 2026$61,973 → $65,180(+$3,207)
Jun 28, 2026$65,180 → $53,973(-$11,207)
Jun 29, 2026$53,973 → $61,973(+$8,000)
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