Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Ira Toyota · Danvers, MA · VIN: JTEVA5BR6T129CP78

Negotiation Guide

Opening Offer

$60,910

Fair Price

$62,410

Walk Away Above

$62,607

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$55,895

Est. Invoice$57,151

Holdback (est.)$1,256

MSRP (Sticker)$62,803

Asking Price$62,803

Markup$0

Est. Dealer Margin on This Car$6,908

Percentile68% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory618 vehicles

Avg Markup (All Models)-$220

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$346

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