Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVA5BR6T128CG22

Negotiation Guide

Opening Offer

$59,270

Fair Price

$60,770

Walk Away Above

$60,967

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$54,435

Est. Invoice$55,658

Holdback (est.)$1,223

MSRP (Sticker)$61,163

Dealer Add-Ons (DIA)+$1,595

Asking Price$63,257

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,822

Percentile98% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner)+$2,174

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

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