Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Bob Rohrman Toyota · Lafayette, IN · VIN: JTEVA5BR5T5160650

Negotiation Guide

Opening Offer

$59,006

Fair Price

$60,506

Walk Away Above

$60,722

• Recent buyers paid ~$431 below MSRP

Price Breakdown

Est. Dealer Cost$54,234

Est. Invoice$55,453

Holdback (est.)$1,219

MSRP (Sticker)$60,937

Asking Price$60,937

Markup$0

Est. Dealer Margin on This Car$6,703

Percentile70% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2408

Avg Markup-$431

Median Markup$0

Best Deal-$5,866

Worst Deal+$12,990

% Sold Below MSRP71%

Avg Days to Sell38 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$201

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$238

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