Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVA5BR5T5153133

Negotiation Guide

Opening Offer

$57,610

Fair Price

$59,110

Walk Away Above

$59,307

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$52,958

Est. Invoice$54,148

Holdback (est.)$1,190

MSRP (Sticker)$59,503

Dealer Add-Ons (DIA)+$399

Asking Price$60,151

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,193

Percentile85% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

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