Deal Sheet: 2026 4Runner Limited FT4WD

Fernelius Toyota · Cheboygan, MI · VIN: JTEVA5BR5T5144299

Negotiation Guide

Opening Offer

$60,451

Fair Price

$61,951

Walk Away Above

$62,145

• Recent buyers paid ~$387 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,481

Est. Invoice$56,728

Holdback$1,247

MSRP (Sticker)$62,338

Asking Price$62,338

Markup$0

Dealer Margin on This Car$6,857

Percentile69% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1258

Avg Markup-$387

Median Markup$0

Best Deal-$5,672

Worst Deal+$7,093

% Sold Below MSRP73%

Avg Days to Sell34 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$510

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$232

Price History

Jun 24, 2026$62,473 → $62,338(-$135)

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