Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Haley Toyota of Richmond · Midlothian, VA · VIN: JTEVA5BR5T5136803

Negotiation Guide

Opening Offer

$51,339

Fair Price

$52,839

Walk Away Above

$52,891

• Recent buyers paid ~$104 below MSRP

Price Breakdown

Est. Dealer Cost$47,119

Est. Invoice$48,178

Holdback (est.)$1,059

MSRP (Sticker)$52,943

Asking Price$52,943

Markup$0

Est. Dealer Margin on This Car$5,824

Percentile65% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold373

Avg Markup-$104

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP69%

Avg Days to Sell38 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$1,141

Avg Markup (4Runner)+$127

% Below MSRP96%

Avg Days to Sell34 days

Avg Sold Markup-$1,006

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