Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Zeigler Toyota of Racine · Mount Pleasant, WI · VIN: JTEVA5BR5T5130497

Negotiation Guide

Opening Offer

$50,935

Fair Price

$52,435

Walk Away Above

$52,486

• Recent buyers paid ~$103 below MSRP

Price Breakdown

Est. Dealer Cost$46,759

Est. Invoice$47,810

Holdback (est.)$1,051

MSRP (Sticker)$52,538

Asking Price$52,538

Markup$0

Est. Dealer Margin on This Car$5,779

Percentile67% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold384

Avg Markup-$103

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP69%

Avg Days to Sell39 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$93

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$251

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