Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Atlanta Toyota · Duluth, GA · VIN: JTEVA5BR5T5130399

This Is Already a Great Deal

Opening Offer

$59,357

Asking Price

$61,193

Max Price

$61,193

• Recent buyers paid ~$393 below MSRP
• Sitting 49 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $502 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$55,553

Est. Invoice$56,801

Holdback (est.)$1,248

MSRP (Sticker)$62,419

Dealer Add-Ons (DIA)+$595

Asking Price$61,193

Markup-$1,226

Est. Dealer Margin on This Car$5,640

Percentile17% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (4Runner)-$620

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$824

Price History

Jul 10, 2026$64,108 → $61,193(-$2,915)

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