Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Ed Martin Toyota · Noblesville, IN · VIN: JTEVA5BR4T5154127

Negotiation Guide

Opening Offer

$58,806

Fair Price

$60,306

Walk Away Above

$60,522

• Recent buyers paid ~$431 below MSRP

Price Breakdown

Est. Dealer Cost$54,056

Est. Invoice$55,271

Holdback (est.)$1,215

MSRP (Sticker)$60,737

Asking Price$60,737

Markup$0

Est. Dealer Margin on This Car$6,681

Percentile70% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold2408

Avg Markup-$431

Median Markup$0

Best Deal-$5,866

Worst Deal+$12,990

% Sold Below MSRP71%

Avg Days to Sell38 days

Dealer Profile

Inventory417 vehicles

Avg Markup (All Models)-$283

Avg Markup (4Runner)-$185

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$474

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