Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: JTEVA5BR4T5151034

Negotiation Guide

Opening Offer

$57,185

Fair Price

$58,685

Walk Away Above

$58,882

• Recent buyers paid ~$393 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,579

Est. Invoice$53,761

Holdback (est.)$1,182

MSRP (Sticker)$59,078

Asking Price$59,078

Markup$0

Est. Dealer Margin on This Car$6,499

Percentile68% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$408

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$345

Price History

Jul 17, 2026$59,393 → $59,078(-$315)

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