Deal Sheet: 2026 4Runner Limited FT4WD

Rhinelander Toyota · Rhinelander, WI · VIN: JTEVA5BR4T5142432

Negotiation Guide

Opening Offer

$59,401

Fair Price

$60,901

Walk Away Above

$61,097

• Recent buyers paid ~$392 below MSRP

Price Breakdown

Est. Dealer Cost$54,551

Est. Invoice$55,777

Holdback (est.)$1,226

MSRP (Sticker)$61,293

Asking Price$61,293

Markup$0

Est. Dealer Margin on This Car$6,742

Percentile67% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1283

Avg Markup-$392

Median Markup$0

Best Deal-$13,348

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell33 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$2,767

Avg Markup (4Runner)-$1,877

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,771

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