Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Labadie Toyota · Bay City, MI · VIN: JTEVA5BR4T128CZ31

Negotiation Guide

Opening Offer

$57,465

Fair Price

$58,965

Walk Away Above

$59,174

• Recent buyers paid ~$418 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,851

Est. Invoice$54,039

Holdback (est.)$1,188

MSRP (Sticker)$59,383

Asking Price$59,383

Markup$0

Est. Dealer Margin on This Car$6,532

Percentile68% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1484

Avg Markup-$418

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell34 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)+$91

Avg Markup (4Runner)-$494

% Below MSRP76%

Avg Days to Sell29 days

Avg Sold Markup-$130

Price History

Jul 9, 2026$60,588 → $59,383(-$1,205)

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