Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Toyota of Grand Rapids · S.E.", MI · VIN: JTEVA5BR3T5150215

Negotiation Guide

Opening Offer

$57,410

Fair Price

$58,910

Walk Away Above

$59,119

• Recent buyers paid ~$418 below MSRP

Price Breakdown

Est. Dealer Cost$52,802

Est. Invoice$53,988

Holdback (est.)$1,187

MSRP (Sticker)$59,328

Asking Price$59,328

Markup$0

Est. Dealer Margin on This Car$6,526

Percentile68% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1484

Avg Markup-$418

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell34 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$937

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$752

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