Deal Sheet: 2026 4Runner Limited FT4WD

East Coast Toyota · Wood Ridge, NJ · VIN: JTEVA5BR3T5144821

Negotiation Guide

Opening Offer

$61,275

Fair Price

$62,775

Walk Away Above

$62,961

• Recent buyers paid ~$373 below MSRP

Price Breakdown

Est. Dealer Cost$56,202

Est. Invoice$57,465

Holdback$1,263

MSRP (Sticker)$63,148

Asking Price$63,148

Markup$0

Dealer Margin on This Car$6,946

Percentile69% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1265

Avg Markup-$373

Median Markup$0

Best Deal-$5,672

Worst Deal+$7,093

% Sold Below MSRP73%

Avg Days to Sell34 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)+$675

Avg Markup (4Runner)$0

% Below MSRP60%

Avg Days to Sell33 days

Avg Sold Markup+$566

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