Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Smart Motors Toyota · Madison, WI · VIN: JTEVA5BR3T5142275

Negotiation Guide

Opening Offer

$53,430

Fair Price

$54,930

Walk Away Above

$54,981

• Recent buyers paid ~$103 below MSRP

Price Breakdown

Est. Dealer Cost$48,979

Est. Invoice$50,080

Holdback (est.)$1,101

MSRP (Sticker)$55,033

Asking Price$55,033

Markup$0

Est. Dealer Margin on This Car$6,054

Percentile67% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold384

Avg Markup-$103

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP69%

Avg Days to Sell39 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$2,022

Avg Markup (4Runner)-$401

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,903

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