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Deal Sheet: 2026 4Runner TRD Off-Road PT4WD
Columbia Gorge Toyota · The Dalles, OR · VIN: JTEVA5BR3T5140994
This Is Already a Great Deal
Opening Offer
$50,428
Asking Price
$51,988
Max Price
$51,988
- • Recent buyers paid ~$100 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $560 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,857
Est. Invoice$47,910
Holdback (est.)$1,053
MSRP (Sticker)$52,648
Asking Price$51,988
Markup-$660
Est. Dealer Margin on This Car$5,131
Percentile22% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold348
Avg Markup-$100
Median Markup$0
Best Deal-$3,746
Worst Deal+$16,490
% Sold Below MSRP70%
Avg Days to Sell39 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$555
Avg Markup (4Runner)-$1,054
% Below MSRP67%
Avg Days to Sell36 days
Avg Sold Markup-$640
Price History
Jun 24, 2026$52,138 → $52,388(+$250)
Jul 1, 2026$52,388 → $51,988(-$400)
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