Deal Sheet: 2026 4Runner SR5 PT4WD

Bob Johnson Toyota · Rochester, NY · VIN: JTEVA5BR3T5139229

Negotiation Guide

Opening Offer

$45,253

Fair Price

$46,753

Walk Away Above

$47,050

• Recent buyers paid ~$122 below MSRP
• Sitting 56 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$42,140

Est. Invoice$43,087

Holdback (est.)$947

MSRP (Sticker)$47,348

Asking Price$47,348

Markup$0

Est. Dealer Margin on This Car$5,208

Percentile68% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold3899

Avg Markup-$122

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory424 vehicles

Avg Markup (All Models)-$151

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$138

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