Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVA5BR3T130CZ91

Negotiation Guide

Opening Offer

$57,445

Fair Price

$58,945

Walk Away Above

$59,142

• Recent buyers paid ~$393 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,811

Est. Invoice$53,998

Holdback (est.)$1,187

MSRP (Sticker)$59,338

Dealer Add-Ons (DIA)+$399

Asking Price$59,986

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,175

Percentile85% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

Price History

Jul 17, 2026$60,067 → $60,466(+$399)

Jul 19, 2026$60,466 → $59,986(-$480)

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