Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5BR2T5148939

Negotiation Guide

Opening Offer

$59,091

Fair Price

$60,591

Walk Away Above

$60,788

• Recent buyers paid ~$393 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,276

Est. Invoice$55,495

Holdback (est.)$1,220

MSRP (Sticker)$60,984

Asking Price$60,909

Markup-$75

Est. Dealer Margin on This Car$6,633

Percentile25% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$497

Avg Markup (4Runner)-$75

% Below MSRP72%

Avg Days to Sell26 days

Avg Sold Markup-$568

Price History

Jul 18, 2026$61,408 → $60,909(-$499)

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