Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Haley Toyota of Roanoke · N.E.", VA · VIN: JTEVA5BR2T5148004

Negotiation Guide

Opening Offer

$52,784

Fair Price

$54,284

Walk Away Above

$54,336

• Recent buyers paid ~$104 below MSRP

Price Breakdown

Est. Dealer Cost$48,405

Est. Invoice$49,493

Holdback (est.)$1,088

MSRP (Sticker)$54,388

Asking Price$54,388

Markup$0

Est. Dealer Margin on This Car$5,983

Percentile65% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold373

Avg Markup-$104

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP69%

Avg Days to Sell38 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$330

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$149

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