Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: JTEVA5BR1T5147930

Negotiation Guide

Opening Offer

$59,845

Fair Price

$61,345

Walk Away Above

$61,542

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$54,947

Est. Invoice$56,182

Holdback (est.)$1,235

MSRP (Sticker)$61,738

Asking Price$61,738

Markup$0

Est. Dealer Margin on This Car$6,791

Percentile68% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,649

Avg Markup (4Runner)-$95

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,179

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