Deal Sheet: 2026 4Runner Limited FT4WD

Don Wood Toyota · Athens, OH · VIN: JTEVA5BR1T5136152

Negotiation Guide

Opening Offer

$60,369

Fair Price

$61,869

Walk Away Above

$62,068

• Recent buyers paid ~$399 below MSRP

Price Breakdown

Est. Dealer Cost$55,419

Est. Invoice$56,664

Holdback$1,245

MSRP (Sticker)$62,268

Asking Price$62,268

Markup$0

Dealer Margin on This Car$6,849

Percentile69% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold1263

Avg Markup-$399

Median Markup$0

Best Deal-$5,672

Worst Deal+$7,093

% Sold Below MSRP72%

Avg Days to Sell34 days

Dealer Profile

Inventory47 vehicles

Avg Markup (All Models)-$573

Avg Markup (4Runner)$0

% Below MSRP98%

Avg Days to Sell33 days

Avg Sold Markup-$431

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