Deal Sheet: 2026 4Runner Limited FT4WD

Fernelius Toyota · Cheboygan, MI · VIN: JTEVA5BR1T5135759

Negotiation Guide

Opening Offer

$60,116

Fair Price

$61,616

Walk Away Above

$61,810

• Recent buyers paid ~$387 below MSRP

Price Breakdown

Est. Dealer Cost$55,183

Est. Invoice$56,423

Holdback$1,240

MSRP (Sticker)$62,003

Asking Price$62,003

Markup$0

Dealer Margin on This Car$6,820

Percentile69% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1258

Avg Markup-$387

Median Markup$0

Best Deal-$5,672

Worst Deal+$7,093

% Sold Below MSRP73%

Avg Days to Sell34 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$510

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$232

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