Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Okoboji Toyota · Spirit Lake, IA · VIN: JTEVA5BR1T129DB55

Negotiation Guide

Opening Offer

$58,229

Fair Price

$59,729

Walk Away Above

$59,926

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$53,509

Est. Invoice$54,711

Holdback (est.)$1,202

MSRP (Sticker)$60,122

Asking Price$60,122

Markup$0

Est. Dealer Margin on This Car$6,613

Percentile68% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)-$889

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,183

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