Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: JTEVA5BR1T128FP23

Negotiation Guide

Opening Offer

$58,789

Fair Price

$60,289

Walk Away Above

$60,486

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$54,007

Est. Invoice$55,221

Holdback (est.)$1,214

MSRP (Sticker)$60,682

Asking Price$60,682

Markup$0

Est. Dealer Margin on This Car$6,675

Percentile68% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,649

Avg Markup (4Runner)-$95

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,179

Cheaper 4Runner TRD Sport Premium PT4WD Inventory

Beaver Toyota of St. AugustineSt. Augustine, FL

-$5,598$57,21763d

Southern 441 ToyotaRoyal Palm Beach, FL

-$4,888$60,03621d

Freeman ToyotaHurst, TX

-$4,819$55,49519d

South Coast ToyotaCosta Mesa, CA

-$4,500$56,447105d

Oxmoor ToyotaLouisville, KY

-$4,427$57,60155d

Beaman ToyotaNashville, TN

-$4,358$57,52530d

Oxmoor ToyotaLouisville, KY

-$4,354$57,20462d

Serra Toyota of Traverse CityTraverse City, MI

-$4,300$57,18870d

Napleton's Toyota of UrbanaUrbana, IL

-$4,276$55,85468d

Marshall Dry Ridge ToyotaDry Ridge, KY

-$4,238$56,55947d