Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Fernelius Toyota · Cheboygan, MI · VIN: JTEVA5BR0T5152469

Negotiation Guide

Opening Offer

$58,255

Fair Price

$59,755

Walk Away Above

$59,969

• Recent buyers paid ~$428 below MSRP

Price Breakdown

Est. Dealer Cost$53,563

Est. Invoice$54,767

Holdback (est.)$1,204

MSRP (Sticker)$60,183

Asking Price$60,183

Markup$0

Est. Dealer Margin on This Car$6,620

Percentile67% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1534

Avg Markup-$428

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell33 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$344

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$282

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