Deal Sheet: 2026 4Runner Limited FT4WD

Heartland Toyota · Bremerton, WA · VIN: JTEVA5BR0T5142105

Negotiation Guide

Opening Offer

$63,206

Fair Price

$64,706

Walk Away Above

$64,890

• Recent buyers paid ~$367 below MSRP

Price Breakdown

Est. Dealer Cost$57,915

Est. Invoice$59,216

Holdback (est.)$1,301

MSRP (Sticker)$65,073

Asking Price$64,773

Markup-$300

Est. Dealer Margin on This Car$6,858

Percentile21% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1211

Avg Markup-$367

Median Markup$0

Best Deal-$13,348

Worst Deal+$5,995

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory418 vehicles

Avg Markup (All Models)-$512

Avg Markup (4Runner)-$1,001

% Below MSRP71%

Avg Days to Sell37 days

Avg Sold Markup-$706

Price History

Jun 20, 2026$64,573 → $64,773(+$200)

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