Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Coggins Toyota of Bennington · Bennington, VT · VIN: JTEVA5BR0T5139303

Negotiation Guide

Opening Offer

$58,089

Fair Price

$59,589

Walk Away Above

$59,786

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$53,384

Est. Invoice$54,584

Holdback (est.)$1,200

MSRP (Sticker)$59,982

Asking Price$60,421

Markup+$439

Est. Dealer Margin on This Car$7,037

Percentile81% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory179 vehicles

Avg Markup (All Models)-$1,709

Avg Markup (4Runner)-$1,180

% Below MSRP74%

Avg Days to Sell39 days

Avg Sold Markup-$1,537

Price History

Jun 17, 2026$57,909 → $57,964(+$55)

Jun 24, 2026$57,964 → $60,421(+$2,457)

Jul 14, 2026$58,406 → $60,421(+$2,015)

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