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Deal Sheet: 2026 4Runner TRD Sport PT4WD
Hesser Toyota · Janesville, WI · VIN: JTEVA5BR0T5137776
This Is Already a Great Deal
Opening Offer
$51,010
Asking Price
$52,588
Max Price
$52,588
- • Recent buyers paid ~$382 below MSRP
- • Sitting 83 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,059 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,583
Est. Invoice$49,675
Holdback (est.)$1,092
MSRP (Sticker)$54,588
Asking Price$52,588
Markup-$2,000
Est. Dealer Margin on This Car$4,005
Percentile12% of inventory is priced lower
Days on Lot83 days
What Others Paid (Last 30 Days)
Cars Sold403
Avg Markup-$382
Median Markup$0
Best Deal-$6,371
Worst Deal+$13,117
% Sold Below MSRP69%
Avg Days to Sell41 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$1,681
Avg Markup (4Runner)-$2,206
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,463
Price History
Aug 5, 2026$54,588 → $52,588(-$2,000)
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