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Deal Sheet: 2026 4Runner TRD Sport PT4WD
Smart Motors Toyota · Madison, WI · VIN: JTEVA5BR0T5147174
This Is Already a Great Deal
Opening Offer
$49,172
Asking Price
$50,693
Max Price
$50,693
- • Recent buyers paid ~$376 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,461 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,532
Est. Invoice$49,622
Holdback (est.)$1,091
MSRP (Sticker)$54,530
Asking Price$50,693
Markup-$3,837
Est. Dealer Margin on This Car$2,161
Percentile1% of inventory is priced lower
Days on Lot55 days
What Others Paid (Last 30 Days)
Cars Sold381
Avg Markup-$376
Median Markup$0
Best Deal-$6,371
Worst Deal+$13,117
% Sold Below MSRP68%
Avg Days to Sell40 days
Dealer Profile
Inventory130 vehicles
Avg Markup (All Models)-$2,468
Avg Markup (4Runner)-$783
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,778
Price History
Aug 17, 2026$54,530 → $53,530(-$1,000)
Aug 20, 2026$53,530 → $50,693(-$2,837)
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