Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Bill Penney Toyota · N.W.", AL · VIN: JTEVA5BR0T5123585

Negotiation Guide

Opening Offer

$60,268

Fair Price

$61,768

Walk Away Above

$62,269

• Recent buyers paid ~$393 below MSRP
• Sitting 63 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$55,864

Est. Invoice$57,120

Holdback (est.)$1,255

MSRP (Sticker)$62,769

Asking Price$63,769

Markup+$1,000

Est. Dealer Margin on This Car$7,905

Percentile92% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$173

Avg Markup (4Runner)+$1,000

% Below MSRP41%

Avg Days to Sell36 days

Avg Sold Markup+$925

Price History

Jul 1, 2026$62,769 → $63,769(+$1,000)

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