Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Sunny King Toyota · Anniston, AL · VIN: JTEVA5BR0T5109301

Negotiation Guide

Opening Offer

$62,491

Fair Price

$63,991

Walk Away Above

$64,188

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$57,302

Est. Invoice$58,589

Holdback (est.)$1,288

MSRP (Sticker)$64,384

Asking Price$64,384

Markup$0

Est. Dealer Margin on This Car$7,082

Percentile68% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$84

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup+$60

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