Deal Sheet: 2026 4Runner Limited RWD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVA5AR7T5015675

Negotiation Guide

Opening Offer

$58,983

Fair Price

$60,483

Walk Away Above

$60,699

• Recent buyers paid ~$431 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,213

Est. Invoice$55,432

Holdback (est.)$1,218

MSRP (Sticker)$60,914

Asking Price$60,914

Markup$0

Est. Dealer Margin on This Car$6,701

Percentile70% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold61

Avg Markup-$431

Median Markup$0

Best Deal-$5,503

Worst Deal+$2,195

% Sold Below MSRP72%

Avg Days to Sell36 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner)$0

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$819

Price History

Jul 4, 2026$60,914 → $58,874(-$2,040)

Jul 8, 2026$58,874 → $60,914(+$2,040)

Jul 9, 2026$60,914 → $58,874(-$2,040)

Jul 14, 2026$58,874 → $60,914(+$2,040)

Cheaper 4Runner Limited RWD Inventory

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-$3,732$58,39861d

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-$3,725$56,54033d

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-$3,566$59,27778d

Freeman ToyotaHurst, TX

-$3,265$59,0606d

Pat Lobb Toyota of McKinneyMcKinney, TX

-$3,260$59,0656d

Ed Morse Delray ToyotaDelray Beach, FL

-$2,587$61,23681d

Toyota of Cedar ParkCedar Park, TX

-$775$60,96797d

Toyota of Cedar ParkCedar Park, TX

-$775$60,56346d