Deal Sheet: 2026 4Runner Limited RWD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5AR7T5015546

Negotiation Guide

Opening Offer

$58,964

Fair Price

$60,464

Walk Away Above

$60,680

• Recent buyers paid ~$431 below MSRP

Price Breakdown

Est. Dealer Cost$54,197

Est. Invoice$55,414

Holdback (est.)$1,218

MSRP (Sticker)$60,895

Asking Price$60,820

Markup-$75

Est. Dealer Margin on This Car$6,623

Percentile43% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold61

Avg Markup-$431

Median Markup$0

Best Deal-$5,503

Worst Deal+$2,195

% Sold Below MSRP72%

Avg Days to Sell36 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$497

Avg Markup (4Runner)-$75

% Below MSRP72%

Avg Days to Sell26 days

Avg Sold Markup-$568

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