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Deal Sheet: 2026 Corolla LE FWD
Toyota of Santa Fe · Santa Fe, NM · VIN: JTDB4MEE7T3039065
Negotiation Guide
Opening Offer
$22,277
Fair Price
$23,777
Walk Away Above
$23,999
- • Recent buyers paid ~$42 above MSRP
- • Sitting 120 days (avg 25) — extra leverage
- • Price already dropped 5 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$21,556
Est. Invoice$22,040
Holdback (est.)$484
MSRP (Sticker)$24,220
Asking Price$24,099
Markup-$121
Est. Dealer Margin on This Car$2,543
Percentile19% of inventory is priced lower
Days on Lot120 days
What Others Paid (Last 30 Days)
Cars Sold12055
Avg Markup+$42
Median Markup$0
Best Deal-$3,388
Worst Deal+$5,995
% Sold Below MSRP68%
Avg Days to Sell25 days
Dealer Profile
Inventory223 vehicles
Avg Markup (All Models)-$1,032
Avg Markup (Corolla)+$265
% Below MSRP70%
Avg Days to Sell37 days
Avg Sold Markup-$845
Price History
Mar 13, 2026$23,046 → $23,047(+$1)
Mar 19, 2026$23,047 → $23,557(+$510)
Apr 2, 2026$23,557 → $23,543(-$14)
Apr 4, 2026$23,543 → $23,556(+$13)
Apr 22, 2026$23,556 → $23,576(+$20)
Apr 23, 2026$23,576 → $23,556(-$20)
May 6, 2026$23,556 → $23,156(-$400)
May 7, 2026$23,156 → $23,405(+$249)
May 22, 2026$23,405 → $23,784(+$379)
Jun 18, 2026$23,784 → $24,898(+$1,114)
Jun 30, 2026$24,898 → $24,398(-$500)
Jul 2, 2026$24,398 → $24,099(-$299)
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