Deal Sheet: 2027 Prius XLE AWD

Oxmoor Toyota · Louisville, KY · VIN: JTDADABUXV3037593

Negotiation Guide

Opening Offer

$35,198

Fair Price

$36,698

Walk Away Above

$36,821

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,880

Est. Invoice$33,619

Holdback (est.)$739

MSRP (Sticker)$36,944

Asking Price$36,944

Markup$0

Est. Dealer Margin on This Car$4,064

Percentile75% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory499 vehicles

Avg Markup (All Models)-$618

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$836

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