Deal Sheet: 2027 Prius XLE AWD

Ed Martin Toyota · Noblesville, IN · VIN: JTDADABUXV3037464

Negotiation Guide

Opening Offer

$35,333

Fair Price

$36,833

Walk Away Above

$37,074

• Recent buyers paid ~$483 below MSRP

Price Breakdown

Est. Dealer Cost$33,211

Est. Invoice$33,958

Holdback (est.)$746

MSRP (Sticker)$37,316

Asking Price$37,316

Markup$0

Est. Dealer Margin on This Car$4,105

Percentile77% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold148

Avg Markup-$483

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,408

% Sold Below MSRP85%

Avg Days to Sell19 days

Dealer Profile

Inventory337 vehicles

Avg Markup (All Models)-$434

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$536

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