Deal Sheet: 2027 Prius XLE AWD

Rick McGill's Airport Toyota · Alcoa, TN · VIN: JTDADABUXV3037383

Negotiation Guide

Opening Offer

$33,943

Fair Price

$35,443

Walk Away Above

$35,566

• Recent buyers paid ~$246 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,763

Est. Invoice$32,477

Holdback (est.)$714

MSRP (Sticker)$35,689

Asking Price$35,689

Markup$0

Est. Dealer Margin on This Car$3,926

Percentile75% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$728

Avg Markup (Prius)$0

% Below MSRP95%

Avg Days to Sell31 days

Avg Sold Markup+$60

Price History

Jul 10, 2026$37,246 → $35,689(-$1,557)

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