Deal Sheet: 2027 Prius XLE AWD

Bernardi Toyota · Framingham, MA · VIN: JTDADABUXV130AJ16

Negotiation Guide

Opening Offer

$34,712

Fair Price

$36,212

Walk Away Above

$36,335

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,448

Est. Invoice$33,177

Holdback (est.)$729

MSRP (Sticker)$36,458

Asking Price$36,458

Markup$0

Est. Dealer Margin on This Car$4,010

Percentile75% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$9

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup+$3

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