Deal Sheet: 2027 Prius XLE AWD

Toyota of Renton · Renton, WA · VIN: JTDADABUXV130AE98

Negotiation Guide

Opening Offer

$35,712

Fair Price

$37,212

Walk Away Above

$37,335

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,338

Est. Invoice$34,087

Holdback (est.)$749

MSRP (Sticker)$37,458

Dealer Add-Ons (DIA)+$698

Asking Price$38,156

Markup+$698

Markup includes $698 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,818

Percentile94% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)+$1,234

Avg Markup (Prius)+$698

% Below MSRP11%

Avg Days to Sell33 days

Avg Sold Markup+$1,263

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